MOWI

Mowi ASA is one of the world's leading seafood companies. The company is also by far the world's largest Atlantic salmon farmer with harvest volumes of 464 000 tones in 2022, equivalent to a global market share of approximately 20%. 

The company has a fully integrated value chain from roe to plate and produces its own environmentally certified feed specifically designed for the Mowi salmon strain. At the end of 2022, we were represented in 26 countries and regions, employing 11,500 people.

Success in China
The Chinese market offers great potential in increasing both penetration and frequency of salmon consumption. The main consumption is centered around tier 1 cities, however, development via e-commerce platforms and retail shows a dynamic and growing market also beyond the largest cities.

In 2011, Mowi China Co., Ltd was set up, 100% invested by Mowi Group. Since 2019, Mowi China Co., Ltd has operated a processing plant in Shanghai, producing high-quality salmon fillets, portions, sashimi, and other seafood products. The company has established excellent corporation with local customers to bring high-quality and delicious Mowi salmon to Chinese consumers through various channels. The goal is to inspire Chinese consumers to enjoy Mowi’s tasty and nutritious salmon in a variety of ways.

Mowi is the first salmon brand in the Chinese market to have a completed value chain, from farming in Norway, Chile, Scotland, and the Faroe Islands to processing in Shanghai for Chinese consumers. 
 

Contact:

Name: Villa Pan

Email: villa.pan@mowi.com

Company website: Home - Mowi Company Website